Founded in 2006, the SECCHIC brand is headquartered in Seoul, Korea, and has operating companies in Shanghai, China, San Francisco, USA, Vancouver, Canada, and Brisbane, Australia.

The SECCHIC brand focuses on the R&D, production and sales of high-quality Asian fashion apparel. While possessing rich Korean fashion resources, it also integrates China's high-end apparel manufacturing supply chain and realizes the perfect combination of "Korean design + Chinese manufacturing". The annual average number of new models exceeds 20,000. "Many styles, fast updates, and high cost performance" are the key factors for the SECCHIC brand to stand out and be loved by consumers.

The SECCHIC brand serves Asian users mainly Chinese around the world. Through the official website of the brand and major e-commerce platforms, it has built a complete logistics distribution and customer service system for the global market. Since 2014, the group has signed a contract with Jeon Ji-hyun (Korea) , Park Shin Hye (Korea), IU Lee Ji Eun (Korea), Guli Nazha (China) and others are the spokespersons of its brands. By 2022, the cumulative number of global users will exceed 50 million.